We believe in adventure.
We know there are still breathtaking places to discover. Trips that started with no expectations and ended up being pretty epic. Pictures you wouldn’t have captured even in your wildest dreams.
But after all we’ve been through, we know it’s not only about believing. If adventure gives us so much, we must also commit to it. That’s why in Blue Banana we’ve started a long journey that starts with honesty, commitment and respect.
A naked nature brand.
Honesty with what we do. Showing ourselves just the way we are and how we do it. In the most transparent way to be sincere with all those that believe in us.
Caring for the adventure.
Committed to the adventure and everything around it. The earth, the sea, the air and every living being that makes enjoying it possible.
Inspiring a way of doing.
We didn’t come here to save the world, but to respect nature and to inspire how a new way of doing and travelling is possible. Cleaner, more sustainable, leaving less marks.
This is a space for blue banana to gather information regarding what we do, but also what we’ll change.
You may be wondering why you keep seeing “organic cotton” everywhere and what does it mean, right? The fashion industry is going through a long overdue process of changing its ways and even though there’s a lot to be done, the materials we use are one of the first steps in building a sustainable brand. In blue banana we started with organic cotton and recycled polyester as a stepping stone on this path.
Why is organic cotton better than conventional cotton?
We are all about nature, and organic cotton works with it instead of against it.
It has a much less environmental impact, keeping chemicals such as pesticides or fertilizers out of nature and improving soil health, while the seeds have not been genetically modified (non-GMO). This is huge, considering conventional cotton accounts for 25% of the world’s pesticide use.
Organic cotton farming supports biodiversity and healthy ecosystems as well as farmers and their land and communities. And what is just the cherry on top, it uses less water since the crops are rain-fed instead of irrigated. When offered the option, why not taking this road and keep our mother Earth happy and healthy?
What about recycled polyester?
In order to create a true circular system, we should reuse what we already have. Recycling polyester takes raw material waste, like plastic bottles, transforming it into polyester fiber. This tackles one of the major environmental challenges nowadays which is plastic waste and transforms it into something useful.
We can make our product as sustainable as possible, but it means nothing if we deliver it to you in a regular plastic bag, right? That’s why we redesigned our packaging to fit what goes inside.
- Our blue drawstring bag is made with non-woven recycled materials.
- Our shipping bags are made of 70% recycled materials.
- Our garment bag is made of PLA, a material made of natural and renewable resources such as corn and is 100% compostable.
2. SUPPLY CHAIN
IT’S NOT ABOUT WHERE, BUT HOW
We’ve been told time and time again to check the Made in on the labels of every product we buy. But what if we look a bit further and not focus on where it was made, but how? What are the working conditions for the factory workers? What kind of materials are they working with on a daily basis?
We are proud to say part of our collection is made in some of the best factories in Portugal, but we are also proud to say some of our clothes are also made in great factories in Bangladesh. In both countries we work with companies that have the safety and well being of their workers as a priority and
that’s why they follow rigorous inspections regarding people, fire and building safety. We still have a lot of work to do to keep the conditions getting better, and we also believe that choosing to avoid Bangladesh will be more harmful than beneficial, since 4 million people are garment workers and as seen during the pandemic, stopping production altogether might prove problematic.
Transparency is key and we are committed to keep learning and evolving towards a better future for not only our planet but the people that make blue banana happen.
WHAT HAPPENS AFTER?
Just as important as how we make our clothes is what happens to them after they are loved and worn.
Textile waste is a true problem and even though there are some options to deal with it as effectively as possible it all comes down to not overproducing.
We are proud to be a brand that buys consciously, that means we work really hard on ordering the right amount of garments so at the end of the day there’s almost nothing left.
We still have a long way to go, we are aware that it can be done better.
This is just beginning.